Wednesday, July 16, 2014

Making the Ask: Getting a yes, resisting unwanted solicitations.

Fundraisers are experts at getting people to say yes. And fundraisers who specialize in getting bequests are among the most sophisticated. 

My PsychologyToday.com article today is a distillation of an interview I just did with Russell Brand, one of the leading experts in the field. HERE is the link.

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